Tablets: why businesses are falling in love with them
"Are businesses finally falling in love with tablets, just as consumers fall out of love with them?
According to figures from IDC, 8.2 million tablets were shipped into Western Europe in the third quarter of this year, a 6.7% decline year-on-year. But while sales of consumer tablets dropped, spending on high-priced two-in-one devices like the iPad Pro and Microsoft's Surface range grew rapidly.
Shipments of detachable and two-in-one devices saw a 48.4% increase year-on-year, with sales to business growing 13.1% year-on-year. Detachable devices – especially those aimed at business users – tend to be more expensive and the number of devices in the over €600 price band in Western Europe grew 66.7% year-on-year, now accounting for 10.6% of the total tablet market. The total value of the market grew 4.8% year-on-year to €2.5 billion as a result, despite an overall reduction in the number of tablets shipped.
‘The increasing penetration of detachables, particularly in the commercial space, is sustaining tablet market value despite the contraction in volume,’ said Daniel Goncalves, IDC's Western European PC research analyst. He said that interest from businesses in two-in-one devices continues to grow, and devices with enterprise-level security and performance ‘are continuously gaining traction and this is boosting demand for premium devices’.”
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