Business-critical applications fail to meet firms' analytical needs
"The vast majority of technology professionals find that the analytics tools built-in to critical applications such as CRM and ERP are inadequate.
Computing's own research recently asked a pool of UK-based technology professionals at medium to large organisations whether their business-critical applications meet current and future needs, and only 12% responded positively.
Of those who found the tools in some way lacking, 47% said that the built-in analytics were useful, but suggested they would like to see improvement on the level of analysis provided, suggesting that vendors of these products and services need to focus more on their analytics tools.
The remainder were even less complimentary, with 32% finding the analytics static and without a great level of insight, and a further 9% stating that the business-critical applications at their firms contained no analytics functionality whatsoever.”
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