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Most big data projects aren't profitable, especially if IT is in charge


"The majority of big data projects don't glean sufficient insights to be labelled profitable, according to consultancy Capgemini and business intelligence company Informatica.

That was one of the eye-opening findings in The Big Data Payoff report, produced by the two companies, and covering some 200 senior IT and data management executives at major organisations.

Only 27% of organisations admit to having run profitable big data projects, 51% of them relating to achieving improved customer satisfaction and retention.

Other business benefits cited by those generating profits from big data projects included improved decision making (38%), improved collaboration and information sharing (35%), and improved productivity (33%).”


NCC Weekly News Update 7 June 2016 



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