Facebook at Work: does RBS' 100,000-seat deployment mean you should try it?
"Royal Bank of Scotland will be rolling out Facebook at Work, the enterprise version of Facebook, to all 100,000 of its employees by the end of 2016. It's a big win for enterprise social networks, but it's a crowded space and Facebook will have some particular challenges in winning over more companies to its business platform.
Still, it's the biggest announcement we've heard from Facebook at Work in a while. Last November, Facebook announced it would release an enterprise version designed for internal corporate communications, but little has been reported since. The service reportedly went into closed beta testing in January and had over 100 companies testing it. It will exit beta and turn into a freemium service by the end of the year, Facebook at Work chief Julien Codorniou told Re/code.
This partnership could help Facebook at Work gain traction in a field packed with enterprise social networks (ESNs) like hot startup Slack, Microsoft's Yammer, Salesforce Chatter, SAP Jam and more.
‘The more public and large-scale reference accounts Facebook at Work can muster the better they seem credible. They need more though,’ said Gartner's Mike Gotta.”
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