Many employees won't mingle with enterprise social software
"In a great IT industry irony, enterprise social networking (ESN) software, designed to boost interaction and collaboration, is often ignored by users and ends up forgotten like the proverbial ghost town with rolling tumbleweeds.
The promise of a successful ESN deployment is appealing to businesses: implement a Facebook and Twitter-like system for your workplace, with employee profiles, activity streams, document sharing, groups, discussion forums and microblogging, and watch employee collaboration bloom.
IT and business managers envision staffers using the ESN suite for brainstorming ideas, answering each other's questions, discovering colleagues with valuable expertise, co-editing marketing materials, sharing sales leads and collaborating on a new product design.”
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