Nominet opens .uk web domains up for business
"Web registrar Nominet has launched the .uk generic top-level domain (gTLD), claiming the shorter URL option will offer businesses a variety of benefits.
Nominet chief operating officer Eleanor Bradley told V3 the company expects the .uk domains to help businesses of all sizes boost their digital presence in the UK and speak to potential customers at a more local level.
‘Alongside being shorter and simpler, some businesses may decide that a second-level domain name offers a better brand signalling opportunity for them. It's sharper and snappier and for some, less ‘corporate' and immediately connected to the UK as a geographic or cultural entity,’ she said.
‘As search engines and apps are making domain names less about finding a website and more about brand signalling, this is an increasingly important consideration for businesses,’ she said.
The .uk domains are available now and cost the same as their .co.uk equivalents, with Nominet charging £3.50 for a single year and £2.50 for multi-year registrations.”
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