CRM software revenues forecast to hit $23.9 billion in 2014
"The latest forecast for the coming year from analyst Gartner sees CRM continuing to grow in importance as the market hits $23.9 billion this year, with cloud revenues forecast to be almost half of that (49%).
But the coming year will be a period of consolidation, Gartner analysts believe, 'as market growth moderate in 2014, following three strong years of investment'.
Helping power the investment will be a new branch of CRM, the Internet of Things (IoT) which will join social, mobile, big data and cloud to become one of the five main branches of CRM – although, according to Gartner vice president Ed Thompson, it will be remain a smaller area for now.
‘The key area at the moment is mobile,’ Thompson said. ‘Large organisations especially have their hands full with trying to understand how to make the most out of mobile technology.’
Social networking he sees as next in importance with big data third. For now, Thompson thinks the IoT will remain a smaller area, but one that he and Garner believe will become increasingly important.”
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