Basket £ 0.00 (0 items)
You are here: HomeArticle › After 30 years, why did the Mac never break into big business?

After 30 years, why did the Mac never break into big business?

From ZDNet

"Mac versus PC.

If you want to stir up an epic online fight, that's been the recipe for 30 years. The ongoing battle has also made for some memorable TV ads over the past decade. But in reality, despite the often harsh rhetoric, it's never really been a contest.

After 30 years, Apple's share of the PC market is still in single digits, percentage-wise. In its history, the Mac product line has sold more than 5 million units in a quarter only once. Last quarter, Apple shipped 4.8 million total units of its Mac product line. The PC industry – you know, the one that’s in decline – ships that many Windows machines in less than a week.

So why have Mac sales never expanded beyond those minuscule numbers? Blame the enterprise, which has been the engine for PC sales for many years. Yes, Macs have found a solid niche in graphics and video production departments (although even that stronghold is weak these days with feature parity of production apps on Windows-based devices).

When I look at the modern enterprise, I see six reasons why Windows desktops still dominate and Macs are still outsiders.”

Read more at ZDNet

NCC Weekly News Update 3 February 2014



For more information about The National Computing Centre and our services, please contact us at the details below:

Telephone: +44 (0)870 908 8767
Fax: +44 (0)870 134 0931

Click here for more contact information

TwitterFollow us on Twitter
Linked InJoin our LinkedIn Group
FBLike us on Facebook


Management Guidelines

NCC Guidelines Vol 5 No 1

more in Management Guidelines


Professional Development

Cloud Computing

more in Professional Development


Analyst Digest

September 2016 Bulletin published

more in Analyst Digest