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HP turns to design for reversal of PC fortunes

From Techworld

“Hewlett-Packard is barely holding on to the top spot in the laptop and desktop market, but hopes a renewed vigour regarding product design will help reverse the fortunes of its PC business.

The company is standardising the design and features in its laptops and tablets to help customers identify its products and also to cut manufacturing costs. Similar to Apple's strategy, HP is standardising on materials, colours, designs and features, which were inconsistent across consumer and enterprise product lines.

HP had silos for products, with each family having different philosophies, colours and designs, said Chad Paris, creative lead of notebook product design at the global business unit.

‘In looking at that, nothing said to me it is HP,’ Paris said.”

Read more at Techworld

NCC Weekly News Update 13 May 2013



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