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Enterprise software: win over the staff and you’ll win over the business

From TechRepublic

“Whereas IT managers may once have been the target market for enterprise software, today firms are better off designing apps to appeal directly to staff, the London Web Summit heard last week.

This approach relies on the so-called 'Dropbox effect', where staff start using apps they have discovered themselves rather than been handed down to them by corporate IT. The software then permeates throughout the business via word of mouth, until it is favoured by a critical mass and the IT department has to consider officially incorporating it into the business’ IT estate.

‘When I think about how to sell to enterprise I think about how to engage with the grass roots, how I can build a tool that people like using,’ said Andy McLoughlin, co-founder of cloud-based collaboration and content management software maker Huddle.

‘People now expect enterprise software, or the software they’re using everyday at work to be as sexy and easy to use as the tools they use in their social lives.’

A big part of that ‘sexiness’ is how simple a product is to use, the panel agreed, which means that today that UI and user experience is far more important for enterprise software than it once was.”

Read more at TechRepublic


NCC Weekly News Update 11 March 2013

 

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