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IT director's view of social media (Park Plaza Sherlock Holmes, London)

31 January 2013, Networking Seminar

A review of the impact of social media on the IT department and how to address the issues and challenges that it poses. We also take a look at a real-world example and see how one company is implementing a social media strategy built around SharePoint Social Media.

Download the presentation slides

Undoubtedly, the success of social networking is demonstrating to companies that enterprise-wide collaboration can be a pivotal growth driver. Many are now adopting new communications channels, designed specifically for business, to reduce communication barriers and improve workforce productivity and enterprise profitability.

There is no doubt the paradigms of social networking can transfer well to the workplace...not least because everyone already knows how to do it. But at an enterprise level this will revolutionise the way we all work, helping to create a collaborative environment that can enable us to engage, innovate and strengthen our relationships.

Businesses of the future are set to become more inherently social as the internet becomes a fundamental part of forming, and maintaining, business and personal relationships. Social tools have made it easier for employees to become engaged and communicate with others, to build and maintain business relationships – be it customer facing or internally – as well as demonstrate a real ROI and ultimately improve workflows, sales processes and organisational decision making.

This all begs an interesting question…what is the role of the IT department within social media?

This National Computing Centre seminar will review the impact of social media on the IT department and how to address the issues and challenges that it poses. In addition, we will look at a real-world example and see how one company is implementing a social media strategy built around SharePoint Social Media.

Venue: Park Plaza Sherlock Holmes, London

108 Baker Street, London W1U 6LJ

Agenda

9.30 Registration – tea & coffee
10.00 Introduction
  Anita Gresham Hale, NCC
10.15 Social media? That’s someone else’s problem isn’t it?
 

Dominic Sparkes, CEO, Tempero: Social Media Management

It’s a mistake to think social media management is outside the remit of the IT department. Social media has become a must-have for most organisations and the next two years are going to see some interesting changes in the social media administration arena. Without effective processes, companies are going to waste time, money and resources day after day. Dominic will review the key issues that need to be addressed.

11.00 Supporting transformation to a social business – the role of the IT department
  Rob Mettler, digital business expert, PA Consulting Group

Social media provides a great opportunity for the IT department to lead the business and profit from social media, both in the way in which it interacts with customers, its employees and in its interaction with partners. By adapting its service functions the IT department can ensure it becomes an essential facilitator and educator enabling the business to reconfigure itself for the digital age. Rob will use a customer-centric rich picture to bring this to life.

11.45 Break
12.00 SharePoint 2013 and the future of enterprise social networking: changing the way we work
  Mike Taylor, operations director, AMT

Microsoft has unveiled its vision for the future of enterprise social networking. “We envision a world in which social is woven into the apps you use every day – where people work together using new experiences that combine the power of social with collaboration, email and unified communications.” Mike will be taking a look at the evolution of SharePoint and social networking, Microsoft's recent purchase of Yammer and what that means for the future of enterprise social networking within the Microsoft ecosystem.

12.45 Panel discussion
13.00 Lunch & networking
14.00 Close

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