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Social Media Masterclass

Paul Sutton, Head of Digital Marketing Practice, BottlePR

The growth of social media has impacted hugely on the way that we interact with brands and organisations. Facebook, Twitter, YouTube and numerous other platforms have enabled companies to have ‘personal’ relationships with their customers, making it possible to generate word-of-mouth through brand advocates like never before. With this in mind, the old mantra that ‘people do business with people’ applies now more than ever. The impact of social media is on human behaviour; attitudes, opinions and beliefs. And the true value of social communications is in building online communities, and engaging with and influencing customers effectively throughout the decision-making process.

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NCC's Quarterly Members Conference
Delivering business value from Social Media and Collaboration Tools

27th September 2011, The Trades Union Congress, London

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