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Demystifying Social Media - it’s just relationship marketing!

Richard Brenkley, Founder & Director, Coast Digital

Social media is not about technology, it’s about relationships…. It’s a great statement and it’s been the corner stone of our advice to clients on social media since it hit the scene a few years ago; you have to change your mindset away from the typical virtues of digital marketing and get back to the principles of building and maintaining business relationships.

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NCC's Quarterly Members Conference
Delivering business value from Social Media and Collaboration Tools

27th September 2011, The Trades Union Congress, London

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